Meet our Coaches and Educators

Our facilitators are all credentialed coaches with the International Coaching Federation (ICF) and our Coach Education Programme is accredited by the ICF, and designed for people who aspire to become confident and successful coaches.

Anna de Valk, ICF Credentialed Coach, Educator & Mentor

Anna has worked with adults as a tutor and group facilitator since 2003, with the past ten years dedicated to training coaches. As an experienced tutor and facilitator Anna utilises her knowledge of adult learning and group dynamics to create the optimum conditions for people to grow and develop. She naturally empowers people to believe in themselves and discover what they are capable of.

"As an educator of coaches and coach mentor I’m passionate about supporting professional coaches to integrate robust coaching skills with enhanced self-awareness to become confident, practiced and successful.  At NZIC we believe in delivering excellence in education within a supportive and safe environment, with a strong focus on practical and real-world experience.

As a coach I support you to live and lead with intention, build authentic connections, and develop your own self-awareness to become skilful at bringing out the best in others"

First hand experience of entering tertiary education as an adult has provided Anna with a realistic understanding of the complexities of adult learning and development. She is attuned to the challenges of reinventing one's career path and has successfully built up two businesses as a self-employed entrepreneur. She has a calm and centered demeanor with a genuine curiosity and compassion for people. 

Anna's background is in career development within corporate, education, private and non-profit sectors, with a focus on consulting, mentoring and coaching.

Anna is a Professional Certified Coach (PCC) with the International Coaching Federation (ICF). Read more about Anna's experience or discover her coaching style.


Espie Ford, ICF Credentialed Coach, Educator & Mentor

Espie Ford works with Executives, People Leaders and Individuals. She supports people to develop essential qualities of leadership and create change that uplifts and empowers in both personal and professional life. Espie brings insights from the latest neuroscience research to help her clients establish new cognitive and behavioural patterns for sustainable and transformative change.

Through exploration and discovery she supports her clients to evolve their strengths, gain clarity on direction, and design personalised plans to move forward with 'who' they want to be, and 'what' they want to achieve. 

Espie brings a background in development, people management, and business development management in the IT Sector.

Espie is a member of the ICF Australasia Northern Branch Leadership Team and an Associate Certified Coach (ACC) with the International Coaching Federation (ICF).


Kaarin Ingram, ICF Credentialed Coach & Educator

Kaarin comes from an Executive and Consulting background. She retrained, obtaining a BA double major in Psychology + Gender, and completed Rogerian Counsellor training before coming to professional coaching. Enthusiastic and passionate about coaching science and personal growth, Kaarin is an avid life-long learner.

Kaarin partners with clients, providing a thought-provoking process for people to build on their strengths, uncover blind spots, gain insights, tap in to their natural skills and resources and live their best life. Kaarin’s goal is for her clients to become the most empowered and authentic version of themselves.

Having worked her way through Corporate environments and undertaken a career change and sought her purpose, Kaarin is well-versed in the courage and determination it takes to find, be, and stay on the path to achieving goals and living an authentic, purposeful, and fulfilled life.

Kaarin is Marketing Editor for the ICF Australasian Northern Chapter and an Associate Certified Coach (ACC) with the International Coach Federation (ICF). 


Maggie Cruz, ICF Certified Coach 

Maggie has worked with adults as a therapeutic social worker, trainer and group facilitator in a variety of settings since 2010. As an experienced coach and facilitator Maggie uses her knowledge and experience to inspire her clients towards increased self-awareness while accomplishing their personal and professional goals.

Through discovery and curiosity, Maggie enjoys helping her clients utilise their strengths to face challenges with more confidence and perseverance. She uses her empathetic skills and calm nature to create trust and engagement with her clients.

Maggie brings a background in social justice and has in the recent years embarked on a Bachelor of Laws study. Her background in social work and coaching alongside her legal studies supports her in creating a valuable and trustworthy space for her clients.

Maggie is in the process of gaining her Associate Certified Coach (ACC) credential with the International Coaching Federation (ICF). 

Jules Sim, ICF Credentialed Coach & Educator

Jules works with professionals who want to bring the best of themselves to work and everyday life, be more effective in their attitudes and approach to situations and relationships, and have increased confidence and greater clarity.

As a solution focused coach, Jules enables people to tap in to their talents and strengths, build resilience, improve their productivity, and in turn, become more effective, efficient, engaged and achieve their desired outcomes. 

Jules has a natural, self-confident approach and insight to coaching. She is light-hearted, with a quirky personality and a sense of humour that creates an environment where people feel comfortable to share and engage.

A life-long learner, having recently completed a Master of Conflict and Terrorism Studies, Jules is adept in applying focus and resilience to navigate work and life. Her teaching and coach training experience along with her experience from environments such as project management, engineering, and professional theatres, enable Jules to bring a unique blend of skills to coaching.   

Jules is a Gallup Certified Strengths Coach and an Associate Certified Coach (ACC) and member of the International Coaching Federation (ICF).


Find out more about NZ Institute of Coaching.